PLAYFUL EXPERIENCES
BIO-INSPIRED DISCOVERY BY CLARINS
Botanic library
- Experience that will soon be available in physical stores
- Customers can get a virtual preview of this experience
- Massive herbarium area that gathers all the plants used in Clarins products
- Displayed under glass bells
- Same principle as Clarins Lab botanic library in Jan-Feb 2020 pop-up store in Paris, except no QR codes are to be scanned
- From Clarins mobile app, customers can directly scan the plant they are interested in to access related digital content (same principle as the Visual Search mode on AliExpress app from September 2020 pop-up store)
- its caracteristics: latin name, location, type and parts used
- its description
- its cosmetic effectiveness
- in which Clarins products this ingredient can be found
LEARNING CLARINS BEAUTY
Beauty Tour
- World tour in 80 plants
- Revitalizing your skin: hydration, nutrition, comfort
- Anti-ageing experts: plant extracts that reactivate the skin’s youth
- Body care: natural beauty secrets for a sculpted, firm and toned figure
- Perfect complexion: a radiant and glowing skin naturally
- In each category, you can pick
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