Retail is detail!
Here is a selection of flagship, pop-up and virtual stores where customer-centric experiences are decoded, whether they are eco-friendly, playful or phygital. Each article also showcases how the brand image is converted into design, via the storytelling, brand codes and selected materials.
|Shiseido Beauty Square Harajuku, Tokyo||Uniqlo Harajuku, |
|Clarins, first virtual store
|Lindt Home of Chocolate, Zürich||Ali Express, pop-up store, |
|Ikea Home of Tomorrow, Poland
|Lancôme, first virtual flagship, Singapore|Burberry Open Spaces, Shenzen
|Nike House of Innovation, Paris
|Clarins Lab, pop-up store, |
|Lancôme House of Happiness, Paris||Lacoste Beaugrenelle & Bastille, Paris