Retail is detail!
Here is a selection of flagship, pop-up and virtual stores where customer-centric experiences are decoded, whether they are eco-friendly, playful or phygital. Each article also showcases how the brand image is converted into design, via the storytelling, brand codes and selected materials.
| Shiseido Beauty Square Harajuku, Tokyo | Uniqlo Harajuku,
Tokyo | Clarins, first virtual store |
| Lindt Home of Chocolate, Zürich | Ali Express, pop-up store,
Paris | Ikea Home of Tomorrow, Poland |
| Lancôme, first virtual flagship, Singapore |  © Burberry | Nike House of Innovation, Paris |
Clarins Lab, pop-up store,
Paris | Lancôme House of Happiness, Paris | Lacoste Beaugrenelle & Bastille, Paris |
