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REINVENTING VINTAGE
Vintage attractiveness
- Competitive prices
- Eco-friendly
- Consumers identify themselves to vintage products
- Meaningful purchase, alternative to consumption society
New era, new vintage
- Vintage: refers to the era when the object was produced (between 20 and 99 years old)
- Neo vintage: refers to the vintage that can be recovered, recycled as well as upcycled
- 3 major trends: eco-epicurian, neo-dandy and ar/ctivist
ECO-EPICURIAN TREND
DECODING THE TREND
- Welcoming, opulent and comfortable way of life, “carpe diem” motto
- Cocooning spirit
- Faraway fantasy, eclectic profusion
- Sustainable art of living
INFLUENCES
Barocco origins
- Mixed origins:
- Vintage mixed with newness, while taking environmental issues into consideration
- Barocco influences mixed with love for naturality (ex: vintage glass vase covered with decorative paintings)
- Creating an inspiration as well as a style beyond the product itself
The summer pergola by Laura Gonzalez
Coulanges Hotel, “Metamorphosis” exhibition, AD Interior Fair
- Charming hybrid space between interiors and exteriors, between sophistication et relaxation
- Fresh tones, natural materials, summer spirit
- Outdoor furniture mix & match: wood, rope and raffia
- Associating printed materials and eclectic pieces of furniture for very defined spaces
- New products paired with vintage items about to be upcycled
- Type of classicism with a touch of romanticism
NEO-DANDY TREND
AUDACE
- Neo-dandy, reinventing the traditional dandy
- Beautiful, unique et unconditional
- Getting rid of some overinformation and prioritizing what is essential
- Balance found between historic traditions and modernity
Historic tradition
- Traditional techniques
- Historic codes
- Delicate geometry (ex: Dominos Précieux wallpaper by Ateliers d’Offard for Guerin jewelry)
Modernity
- Integrating new codes into more traditional structures (ex: Lasvit headquarters entirely covered with glass in Nový Bor historic borough in Czech Republic)
- New “Lux-cycling” lifestyle (ex: 18-carat ultra-light gold created from a plastic matrix; the plastic replaces the traditionally used metal alloy elements)
- Twisted pomp (ex: Caroline Herrera Madison Avenue Flagship)
AR/CTIVIST TREND
“UPCYCLING” SPIRIT
- Timeless & sustainable living together way of life
- The upcycling process is more important than the finished product
- Embracing imperfections, as the subjective value comes from the fact each piece is unique
- Reusing materials that have already lived once
Example: novelties can be created from trashes
CREATIVE EXPLORATIONS
- Recreating imagination, stimulating creative processes
- Daring to explore what was never given a thought before
- ex: Garbage Watch by Vollebak, a watch made from pre-assembled materials, motherboards, phone chips, smartphones and TV cables
- ex: Nike House of Innovation grainy material made out of recycled shoes
- Mixing vintage prototypes with new pieces of collection with a creative mind to renew the stock (ex: paper mache bedside lamp, Hannah Bigeleisen)
Sources: Maison & Objet & More