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Neovintage

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REINVENTING VINTAGE

Vintage attractiveness
  • Competitive prices
  • Eco-friendly
  • Consumers identify themselves to vintage products
  • Meaningful purchase, alternative to consumption society
New era, new vintage
  • Vintage: refers to the era when the object was produced (between 20 and 99 years old)
  • Neo vintage: refers to the vintage that can be recovered, recycled as well as upcycled
  • 3 major trends: eco-epicurian, neo-dandy and ar/ctivist

ECO-EPICURIAN TREND

DECODING THE TREND
  • Welcoming, opulent and comfortable way of life, “carpe diem” motto
  • Cocooning spirit
  • Faraway fantasy, eclectic profusion
  • Sustainable art of living
INFLUENCES
Barocco origins
  • Mixed origins:
    • Vintage mixed with newness, while taking environmental issues into consideration
    • Barocco influences mixed with love for naturality (ex: vintage glass vase covered with decorative paintings)
  • Creating an inspiration as well as a style beyond the product itself
The summer pergola by Laura Gonzalez

Coulanges Hotel, “Metamorphosis” exhibition, AD Interior Fair

  • Charming hybrid space between interiors and exteriors, between sophistication et relaxation
  • Fresh tones, natural materials, summer spirit
  • Outdoor furniture mix & match: wood, rope and raffia
  • Associating printed materials and eclectic pieces of furniture for very defined spaces
  • New products paired with vintage items about to be upcycled
  • Type of classicism with a touch of romanticism

NEO-DANDY TREND

AUDACE
  • Neo-dandy, reinventing the traditional dandy
  • Beautiful, unique et unconditional
  • Getting rid of some overinformation and prioritizing what is essential
  • Balance found between historic traditions and modernity
Historic tradition
  • Traditional techniques
  • Historic codes
  • Delicate geometry (ex: Dominos Précieux wallpaper by Ateliers d’Offard for Guerin jewelry)
Modernity
  • Integrating new codes into more traditional structures (ex: Lasvit headquarters entirely covered with glass in Nový Bor historic borough in Czech Republic)
  • New “Lux-cycling” lifestyle (ex: 18-carat ultra-light gold created from a plastic matrix; the plastic replaces the traditionally used metal alloy elements)
  • Twisted pomp (ex: Caroline Herrera Madison Avenue Flagship)

AR/CTIVIST TREND

“UPCYCLING” SPIRIT
  • Timeless & sustainable living together way of life
  • The upcycling process is more important than the finished product
  • Embracing imperfections, as the subjective value comes from the fact each piece is unique
  • Reusing materials that have already lived once

Example: novelties can be created from trashes

CREATIVE EXPLORATIONS
  • Recreating imagination, stimulating creative processes
  • Daring to explore what was never given a thought before
    • ex: Garbage Watch by Vollebak, a watch made from pre-assembled materials, motherboards, phone chips, smartphones and TV cables
    • ex: Nike House of Innovation grainy material made out of recycled shoes
  • Mixing vintage prototypes with new pieces of collection with a creative mind to renew the stock (ex: paper mache bedside lamp, Hannah Bigeleisen)

Sources: Maison & Objet & More

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