REINVENTING VINTAGE
Vintage attractiveness
- Competitive prices
- Eco-friendly
- Consumers identify themselves to vintage products
- Meaningful purchase, alternative to consumption society
New era, new vintage
- Vintage: refers to the era when the object was produced (between 20 and 99 years old)
- Neo vintage: refers to the vintage that can be recovered, recycled as well as upcycled
- 3 major trends: eco-epicurian, neo-dandy and ar/ctivist
ECO-EPICURIAN TREND
DECODING THE TREND
- Welcoming, opulent and comfortable way of life, “carpe diem” motto
- Cocooning
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