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REINVENTING VINTAGE

Vintage attractiveness

• Competitive prices
• Eco-friendly
• Consumers identify themselves to vintage products
• Meaningful purchase, alternative to consumption society

New era, new vintage

• Vintage: refers to the era when the object was produced (between 20 and 99 years old)
• Neo vintage: refers to the vintage that can be recovered, recycled as well as upcycled
• 3 major trends: eco-epicurian, neo-dandy and ar/ctivist

ECO-EPICURIAN TREND

DECODING THE TREND

• Welcoming, opulent and comfortable way of life, “carpe diem” motto
• Cocooning spirit
• Faraway fantasy, eclectic profusion
• Sustainable art of living

INFLUENCES

Barocco origins

• Mixed origins:
  • Vintage mixed with newness, while taking environmental issues into consideration
  • Barocco influences mixed with love for naturality (ex: vintage glass vase covered with decorative paintings)
• Creating an inspiration as well as a style beyond the product itself

The summer pergola by Laura Gonzalez

Coulanges Hotel, “Metamorphosis” exhibition, AD Interior Fair

• Charming hybrid space between interiors and exteriors, between sophistication et relaxation
• Fresh tones, natural materials, summer spirit
• Outdoor furniture mix & match: wood, rope and raffia
• Associating printed materials and eclectic pieces of furniture for very defined spaces
• New products paired with vintage items about to be upcycled
• Type of classicism with a touch of romanticism

NEO-DANDY TREND

AUDACE

• Neo-dandy, reinventing the traditional dandy
• Beautiful, unique et unconditional
• Getting rid of some overinformation and prioritizing what is essential
• Balance found between historic traditions and modernity

Historic tradition

• Traditional techniques
• Historic codes
• Delicate geometry (ex: Dominos Précieux wallpaper by Ateliers d’Offard for Guerin jewelry)

Modernity

• Integrating new codes into more traditional structures (ex: Lasvit headquarters entirely covered with glass in Nový Bor historic borough in Czech Republic)
• New “Lux-cycling” lifestyle (ex: 18-carat ultra-light gold created from a plastic matrix; the plastic replaces the traditionally used metal alloy elements)
• Twisted pomp (ex: Caroline Herrera Madison Avenue Flagship)

AR/CTIVIST TREND

“UPCYCLING” SPIRIT

• Timeless & sustainable living together way of life
• The upcycling process is more important than the finished product
• Embracing imperfections, as the subjective value comes from the fact each piece is unique
• Reusing materials that have already lived once

Example: novelties can be created from trashes

CREATIVE EXPLORATIONS

• Recreating imagination, stimulating creative processes
• Daring to explore what was never given a thought before
  • ex: Garbage Watch by Vollebak, a watch made from pre-assembled materials, motherboards, phone chips, smartphones and TV cables
  • ex: Nike House of Innovation grainy material made out of recycled shoes
• Mixing vintage prototypes with new pieces of collection with a creative mind to renew the stock (ex: paper mache bedside lamp, Hannah Bigeleisen)

Sources: Maison & Objet & More