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Uniqlo Harajuku

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FITTING IN THE URBAN SURROUNDINGS

HARAJUKU SHOPPING AREA

  • Known for its colored urban pieces of art
  • Original vintage fashion stores, cosplay stores and more traditional luxury stores
  • Trendy cafés and bars
  • Cultural sites, museums and ground-breaking exhibitions

INCORPORATING HARAJUKU VIBES INTO THE STORE

Harajuku look & feel

  • Displays– in-store displays are similar to the displays that highlight the streets of Harajuku
  • Experimenting the area’s history– fashion magazines and books featuring Harajuku are available in store
  • References to the forest of Meiji Jingu Shrine
    • Fitting rooms adorned with greenery
    • Hibiki initiatives featured in store, a non-profit organization that seeks to promote the forest
  • Collaborations with nearby coffee shops– collab items with Higuma Doughnuts and Coffee Wrights, a popular coffee shop in Omotesando
  • Uniqlo Harajuku offers museum experiences

The exhibition area

  • UT Pop Out area– area filled with T-shirts from collaborations with popular artists and brands
    • Pre-sales of selected items, such as Minnie Mouse bags created in collaboration with AMBUSH, a Tokyo-based brand from Creative Director YOON, as well as small plates, notebooks, etc
  • Colorful and unique
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  • Home
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