FITTING IN THE URBAN SURROUNDINGS
HARAJUKU SHOPPING AREA
- Known for its colored urban pieces of art
- Original vintage fashion stores, cosplay stores and more traditional luxury stores
- Trendy cafés and bars
- Cultural sites, museums and ground-breaking exhibitions
INCORPORATING HARAJUKU VIBES INTO THE STORE
Harajuku look & feel
- Displays– in-store displays are similar to the displays that highlight the streets of Harajuku
- Experimenting the area’s history– fashion magazines and books featuring Harajuku are available in store
- References to the forest of Meiji Jingu Shrine
- Fitting rooms adorned with greenery
- Hibiki initiatives featured in store, a non-profit organization that seeks to promote the forest
- Collaborations with nearby coffee shops– collab items with Higuma Doughnuts and Coffee Wrights, a popular coffee shop in Omotesando
- Uniqlo Harajuku offers museum experiences
The exhibition area
- UT Pop Out area– area filled with T-shirts from collaborations with popular artists and brands
- Pre-sales of selected items, such as Minnie Mouse bags created in collaboration with AMBUSH, a Tokyo-based brand from Creative Director YOON, as well as small plates, notebooks, etc
- Colorful and unique
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